We live in a noisy world. Governments, organizations, and companies strive to communicate what they do, represent and stand against. Making their target audiences understand their organization’s values and priorities could be a matter of survival for them. Fortunately, public engagement is a potent tool for achieving precisely that.
AJ+Partners focuses on what our clients want their audiences to know. We identify their target demographic, understand their sensibilities, and ensure that the right message reaches the right audience.
Human attention follows complex patterns that we’ve been decoding for several years. We understand how to attract the right audiences, create a hook that retains their attention, and then deliver a high-impact message when they are the most perceptive.
A crucial differentiator between an advertising campaign and a public engagement project is that the latter has an active audience. So, it is not a monologue but a dialogue; It is not a giveaway but an exchange; it is not only for gaining attention but also to work with people’s curiosity to encourage participation. And we are the specialists in public engagement.
Is public engagement a part of your communications strategy?
